There was a point in time, not too long ago, when businesses wanted to show that they had "street cred" that they would turn to whatever black rapper was bubbling under the mainstream consciousness, have them spit some rhymes about their product, and seem edgy and hip tangentially. Well, those times are over because white people (whom I adore and whose men I have several active crushes on as I type this) have filled the void where there once was darkness.
Don't feel me? Then just watch this.
If black people can't even rap about cars in commercials anymore, well this leads me to declare that black people are no longer necessary*. So then that happened. What is society as a whole gonna take away next: bling, wearing wigs/weaves, having bad credit. What was that? Everybody does those things now. WHAT? I guess we can replace all black people then or just hire some hamsters.
Question Time: What do you think? Does this commercial make you feel that black people are no longer necessary? I mean, what's left for us to do with we can't rap about cars in commercials? Exactly. I came up with nothing too.
*obvs I'm kidding. Kinda.
2 comments:
I am reminded of when the jazz and the big band scene was white-washed.
At the end of the day when elements of culture are absorbed or co-opted, the originators get pushed to the curb.
Exactly Allan! But I'll stop there because I forgot my soap box at home.
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